19 Jun 2019 13:36 (GMT+1)
MarTech in 2019 - The beginning of the end of media agencies?
In a digital world full of non-functioning third-party cookies, ad-blockers, tightened privacy rules and GDPR, how can marketers still hit the right person, with the right message, at the right time? For many, this task is getting closer and closer to impossible.The last 2-3 years most media agencies have boasted about having the recipe for how to continue to do proper targeting and bring the results to their clients. They have talked non-stop about advanced logarithms, smart segments, lookal... Login or Signup to read the full article